SYDNEY
05:41:55 pm
High-consideration services deserve highly considered brands.
Strategy-led branding, website and creative systems for established founders ready to attract better opportunities, communicate their value clearly and spend fewer billable hours figuring it out on their own.
Trusted by 55+ Founders |
The core problem
Most service-based businesses reach a point where what they’ve built has outgrown the way it’s presented.
You know there is more depth, quality and potential behind the business than people currently see.
Your value is being underestimated
When your brand doesn’t communicate your depth clearly, a more convincingly presented competitor can become the easier choice.
Billable time disappears into figuring out alone
Proposals, presentations and content take longer than they should because there’s no clear system to work from.
You lose confidence in the direction of the business
You’re too close to the business to see what needs to change, what should stay and where the strongest opportunity lies.
Yet there’s still hesitation around the next investment… and that’s common.
To make the smartest moves, be considered, Before we change how the business looks, we understand what makes it valuable
Handing over something you’ve built with care isn’t a small decision. You don’t need someone to arrive with assumptions or rush to make everything look different.
That’s why we begin with strategy.
The approach
Considering all the pieces on the board.
My role is to help you zoom out, connect the dots and recognise what may be difficult to see from inside the business:
What makes you genuinely valuable
What matters to the people you want to reach
What may be getting lost in translation
What are the goals for the business.
Where will the brand live, work and play.
Where there is room to become more relevant and recognisable.
Which tools will help the brand work harder once it launches.
What to expect
We used the All Things Considered framework
01
Define your strategic advantage
Clarify what makes your business valuable, what matters to your audience and where the strongest opportunity lies.
Brand Audit
Audience Insights
Market Research
Brand Workshops
Competitor Analysis
Brand DNA
Positioning
Vision Board
02
Make your value unmistakable
Translate the strategy into a signature identity that reflects the depth and quality behind the business.
Logo Design
Custom Logotype
Colour Palette
Typography
Visual Language
Illustration
Iconography
Tone of voice
Messaging
Design System
Art Direction
03
Build the systems to move forward
Create the proposals, presentations, templates and practical tools that save time and carry the brand forward consistently.
Website Design
Landing Pages
Social Templates
Pitch Decks
Signage & Packaging
Email Templates
Campaign Creative
Print Collateral
Brand Kit
Brand Guidelines
Is this for you?
You’ve done the hard work. Now you’re considering the next move.
You need someone who can understand the complexity behind the business, communicate thoughtfully to the people you serve and recognise the opportunities you may be too close to see.
You have built a proven service business and know there is more potential ahead.
You care deeply about how the business is represented.
You want to understand the thinking behind the decisions.
You need guidance on what the brand should do next.
You value distinctive design, but do not want creativity at the expense of relevance.
You are ready for a brand that reflects the business you have become.
Meet your Brand Strategist
I’m Jacinta, founder of ATC, and I’m here to bring you the value, guidance and direction your business needs to be seen for what it’s worth.
I didn’t plan to start a studio. I started because I was tired of seeing significant businesses held back by brands with little strategic value or direction.
After working across in-house teams, agencies and brands including LG, Lenovo, O’Brien and ASX-listed businesses, I now bring that thinking to founders who have built something significant of their own.
Through a framework combining business strategy, buyer behaviour, creative direction and design systems, we’ll find the strongest opportunity and translate it into a signature brand that feels true to you and relevant to your audience.
Because a successful brand should do more than look premium. It should help the business move forward.
Next step
Ready to experience the first layer of my strategic process?
You don't need to arrive with all the answers. That's what the process is for, so you can walk away with a clearer view of the opportunity and whether we’re the right fit before deciding whether to invest further.
Here's what happens next…
Book your 1:1 Strategy Session
Uncover what may be holding the brand back and leave with a clearer view of the opportunity and your next move.
Map the right way forward
Receive a tailored recommendation covering the strategy, identity and systems your business genuinely needs.
Begin with clarity
Kick off with an Immersion workshop, clear project roadmap and shared direction for what we are working towards.